Sarina Da Costa Gomez is Executive Creative Director at Particle6, leading the Campaign & Brand division of the AI production company famous globally for creating Tilly Norwood, the world’s first AI actor, as well as having creative oversight of all film and tv content produced by the business.

In her role, Sarina drives AI and hybrid workflows that enable partners to move faster, reduce pre-production timelines and create cinematic, best-in-class brand and campaign work at scale, without compromising integrity. She’s a passionate advocate for the opportunities AI represents – especially its ability to remove the ceilings that shrink ambitious ideas and its potential to redefine commercial storytelling.

Sarina is a multi-award-winning, multidisciplinary brand designer who joined Particle6 in 2026 from WPP’s T&P & Halpern, where she was Creative Director. Prior to that, she was Associate Design Director at WPP’s Landor & Fitch. Her brand experience includes campaigns for ME+EM, Google, E45, Hawkstone, Sculpted by Aimee, Havaianas and Jack Daniel's.