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Sarah Cox

Sarah Cox

Managing Director, Neutral Human

Sarah Cox is the Founder and Managing Director of Technical Business Development Consultancy, Neutral Human and Co-Founder of Virtual Production Service Company, Framesync. Sarah’s career in the creative industries spans over 20 years, starting in world-famous venues including London’s Comedy Store and Wembley Stadium, she quickly discovered a passion for technology and the rapid advances in video for the live sector in the mid-noughties.

In the last decade, Sarah has headed up international sales divisions at some of the industry’s leading technology companies, including disguise and Notch. With over a decade of experience in real-time media servers, as well as real-time graphics, she has extensive knowledge in the different areas of the entertainment technology industry and emerging technologies.

Now found supporting technology and service companies across the varied entertainment industry from Live Entertainment through to Virtual Production and XR. Immersive technology and its application for human centric experiences that sit at the gateway to a future “metaverse" is her passion.


  • Everybody sees what happens on the screen and what goes out, but there's so much work and effort goes into production, the preplanning and making these things happen, to be recognised for that work that goes on preproduction is amazing!
    Richard Wormwell
  • Being able to show those unsung heroes within the technical innovation space is a really important achievement and it's a great awards to be part of...
    David Harnett
    Timeline TV
  • To recognise people that do stuff that isn't normally recognised, you know it's normally the hosts, the executive producers and the creative directors, but yeah the technical stuff makes it happen!
    Lisa Edwards
    Studio Ramsay
  • We're such an important industry to the country, and to everyone we serve from our clients to everyone at home, and there's a huge amount of work that's gone into the last couple of years innovation wise and it's great to be recognised.
    Jai Cave
    Envy Post Production