Sarah Cox is the Founder and Managing Director of Technical Business Development Consultancy, Neutral Human and Co-Founder of Virtual Production Service Company, Framesync. Sarah’s career in the creative industries spans over 20 years, starting in world-famous venues including London’s Comedy Store and Wembley Stadium, she quickly discovered a passion for technology and the rapid advances in video for the live sector in the mid-noughties.

In the last decade, Sarah has headed up international sales divisions at some of the industry’s leading technology companies, including disguise and Notch. With over a decade of experience in real-time media servers, as well as real-time graphics, she has extensive knowledge in the different areas of the entertainment technology industry and emerging technologies.

Now found supporting technology and service companies across the varied entertainment industry from Live Entertainment through to Virtual Production and XR. Immersive technology and its application for human centric experiences that sit at the gateway to a future “metaverse" is her passion.