Sadie founded Bubble, a global PR, marketing and events company focusing on the entertainment technology, sports and AV business, in 1999 and is still very much the driving force. With 25 years of marketing experience Sadie not only looks after the business side of Bubble and client strategy but also promotes the role of women in the industries she works in. In 2017 she founded the Rise – Women in Broadcast group and has been awarded the Women in Business Champion of Change and IABM Shining Star for her work on gender diversity. Sadie is also Co-Chair of the PRCA Sports Group and in 2020 launched Marketing Leaders Circle.
A keen traveler, Sadie is trying to go to 50 countries before she is 50 and would like to spend more time on the golf course.