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Robbie Spargo
Co-Managing Director, Agency,
Little Dot Studios
Robbie Spargo is Co-Managing Director of the agency business at Little Dot Studios, a multi-platform production company, social media agency, and digital media network. Robbie jointly leads a 200-strong UK team overseeing social strategy, production, and paid media for clients such as Netflix UK, Prime Video UK, Warner Bros. Discovery, The FA and Team GB, managing over 1,000 social channels and generating 11.2B+ monthly organic views.
As well as leading the Little Dot Sport team, servicing around 30 retained sports partners, Robbie also works across consumer brands delivering digital strategy, content creation, social audience development, and monetisation. Starting his career at FremantleMedia, Robbie developed the highly successful YouTube partnership for the global format-owners of The X Factor, Idols and Got Talent in the early years of the platform's expansion into premium content. He subsequently moved to New Zealand to work at TVNZ, launching TVNZ OnDemand Shorts and running an innovation lab to source new talent, content and distribution channels, before returning to the UK in 2017.
As well as leading the Little Dot Sport team, servicing around 30 retained sports partners, Robbie also works across consumer brands delivering digital strategy, content creation, social audience development, and monetisation. Starting his career at FremantleMedia, Robbie developed the highly successful YouTube partnership for the global format-owners of The X Factor, Idols and Got Talent in the early years of the platform's expansion into premium content. He subsequently moved to New Zealand to work at TVNZ, launching TVNZ OnDemand Shorts and running an innovation lab to source new talent, content and distribution channels, before returning to the UK in 2017.
