Skip to main content


Broadcast Sports
Nina Willment

Nina Willment

Research Associate - Virtual Production, XR Stories / University of York

 Dr Nina Willment is an economic and cultural geographer with expertise in digital labour and innovation in the creative industries. She holds a PhD from Royal Holloway, University of London where her thesis examined the development of freelance content creation in the UK. She currently co-leads a research project on virtual production for XR Stories and the University of York. Nina has been invited to discuss her virtual production research at the Media Production and Technology Show in London, at SXSW Festival in Texas, at Aesthetic film festival in York and for the UK Government’s Department for International Trade. She regularly contributes to media outlets including the BBC, The Conversation and local/international radio, and has published a number of reports and academic articles on the theme of virtual production.


  • Everybody sees what happens on the screen and what goes out, but there's so much work and effort goes into production, the preplanning and making these things happen, to be recognised for that work that goes on preproduction is amazing!
    Richard Wormwell
  • Being able to show those unsung heroes within the technical innovation space is a really important achievement and it's a great awards to be part of...
    David Harnett
    Timeline TV
  • To recognise people that do stuff that isn't normally recognised, you know it's normally the hosts, the executive producers and the creative directors, but yeah the technical stuff makes it happen!
    Lisa Edwards
    Studio Ramsay
  • We're such an important industry to the country, and to everyone we serve from our clients to everyone at home, and there's a huge amount of work that's gone into the last couple of years innovation wise and it's great to be recognised.
    Jai Cave
    Envy Post Production