Dr Nina Willment is an economic and cultural geographer with expertise in digital labour and innovation in the creative industries. She holds a PhD from Royal Holloway, University of London where her thesis examined the development of freelance content creation in the UK. She currently co-leads a research project on virtual production for XR Stories and the University of York. Nina has been invited to discuss her virtual production research at the Media Production and Technology Show in London, at SXSW Festival in Texas, at Aesthetic film festival in York and for the UK Government’s Department for International Trade. She regularly contributes to media outlets including the BBC, The Conversation and local/international radio, and has published a number of reports and academic articles on the theme of virtual production.