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Broadcast Sports
Camilla Powell

Camilla Powell

Product Manager for Virtual Production, Disguise

Camilla has over 2 decades experience in media related industries in both an engineering and product capacity, where innovation has been a consistent theme. During 15 years at Sony Professional, Camilla worked in engineering to develop and deliver software for the digital signage, IP security and broadcast asset management and workflow, both as global product releases and bespoke enterprise projects. Since Sony, Camilla has moved across to Product Management to be more involved in the what and the why than the bits and bytes. At Grass Valley Camilla oversaw the launch of a suite of asset management capabilities on Grass Valley’s Agile Media Processing Platform (AMPP), which successfully delivered the Olympics in 2021 for Eurosport on a hybrid cloud an on-premise system built for massive scalability. Camilla more recently moved to disguise to specialize in Virtual Production, as well as overseeing key initiatives such as the disguise partnership with for delivering markerless motion capture.


  • Everybody sees what happens on the screen and what goes out, but there's so much work and effort goes into production, the preplanning and making these things happen, to be recognised for that work that goes on preproduction is amazing!
    Richard Wormwell
  • Being able to show those unsung heroes within the technical innovation space is a really important achievement and it's a great awards to be part of...
    David Harnett
    Timeline TV
  • To recognise people that do stuff that isn't normally recognised, you know it's normally the hosts, the executive producers and the creative directors, but yeah the technical stuff makes it happen!
    Lisa Edwards
    Studio Ramsay
  • We're such an important industry to the country, and to everyone we serve from our clients to everyone at home, and there's a huge amount of work that's gone into the last couple of years innovation wise and it's great to be recognised.
    Jai Cave
    Envy Post Production