Brad is a Creative collaborator, Technologist, Director and Virtual Cinematographer with 25+ years experience around the globe helping shape  the tools, workflows and visual storytelling on ground-breaking feature films, TV series, Theme Park Attractions, VR/AR/MR experiences & TV commercials working with clients and collaborators such as Disney, Marvel, Lucasfilm, Universal, Warner Brothers, HBO, Apple, Amazon, Netflix, The Third Floor, DreamWorks Animation, Framestore and Double Negative.

As a Creative Technology Consultant, Brad leverages his extensive expertise in the entertainment industry to focus on the convergence of AI and collaborative, real-time, spatial VR/AR/XR visualisation to expand the scope and value of comprehensive Pre-Production planning.

Prior to independent consulting, Brad led The Third Floor's UK Virtual Production efforts, where he served as a Product Evangelist and Technology Ambassador, increasing awareness of Third Floor's realtime AR/VR solutions and products and was responsible for driving innovation by developing prototypes of AR/VR Virtual Production tools and Spatial Computing workflows. He engaged heavily in outreach, consultation, and building collaborative relationships with key industry creatives.

Brad has supervised many BAFTA and Academy Award-nominated projects.  He is also a member of both the British Academy of Film and Television Arts (BAFTA) and British Film Designers Guild (BFDG).