Alex Dinnin is a graphic designer with over 25 years of experience at the absolute forefront of the entertainment and sports broadcasting industries. Throughout his career, he has made defining contributions to major UK television shows and international sports events. Alex’s early milestone projects include rebranding Britain’s Got Talent and leading the graphic design for The X-Factor. He also spent ten years as the lead graphic designer at ITV Sport, where he created the ground-breaking virtual "roof" studio for the 2018 FIFA World Cup and the opening titles for the 2014 FIFA World Cup, alongside extensive coverage of horse racing, tennis, and football.

Now working at the cutting edge of broadcast technology with Warner Bros. Discovery, Alex has served as Director of Graphics and Innovation for Eurosport and TNT Sports. He famously led the development of the award-winning Cube studio - a benchmark of modern broadcasting showcased during the tennis Grand Slams, Tokyo 2020, and Beijing 2022 Winter Olympics.

Continuing to push the boundaries of virtual production, Alex recently spearheaded the design and deployment of the virtual broadcast studios for the Milano Cortina 2026 Winter Olympics. His recent heavyweight portfolio also includes serving as a lead designer for TNT Sports' acclaimed studio presentation at Roland Garros, alongside designing the bespoke breakfast show sets for both the FA Cup Final and the UEFA Champions League Final. By seamlessly blending creative vision with bleeding-edge technology, Alex continues to redefine how global audiences experience live sport.