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Everybody sees what happens on the screen and what goes out, but there's so much work and effort goes into production, the preplanning and making these things happen, to be recognised for that work that goes on preproduction is amazing!
Being able to show those unsung heroes within the technical innovation space is a really important achievement and it's a great awards to be part of...
To recognise people that do stuff that isn't normally recognised, you know it's normally the hosts, the executive producers and the creative directors, but yeah the technical stuff makes it happen!
We're such an important industry to the country, and to everyone we serve from our clients to everyone at home, and there's a huge amount of work that's gone into the last couple of years innovation wise and it's great to be recognised.